For the first-ever brand partnership between Netflix and Squarespace, we had an idea that was just absurd enough to work…
After a life on the tennis court, John McEnroe became the unexpected voice of the hit Netflix show Never Have I Ever. Now, he’s using Squarespace to take his biggest swing yet: to go from tennis legend…to voice legend. This campaign is his chance to prove himself.
MOCKUMENTARY
It started with a mockumentary following McEnroe’s journey to conquering the VO world with the same heated passion we’ve come to expect from him on the court.
NETFLIX AUDITIONS
Then, to get his talents out there, John McEnroe auditioned to be the voice of other big Netflix titles.
Waffles & Mochi
Bridgerton
La Casa De Papel
Our Planet
Never Have I Ever Season 2
OOH
And got himself some OOH assets in prime NYC locations to help spread the word, piggybacking on the attention of the US Open.
Madison Square Garden
Moynihan Train Station
WEBSITE
And, of course, he made himself an amazing Squarespace website to help get him hired: johnmcenroe.squarespace.com.
SOCIAL
He even created a Twitter account (blue check and all) to reach out to some of his contacts who might be able to help him. Follow @JohnMcEnroe.
Okay, maybe WE actually did all of this, but still. It’s pretty cool. And we’re not the only ones who think so. Check out the coverage in AdAge, Adweek, Muse, Sports Illustrated, CNN, Tennis.com, and beyond.