Squarespace wanted to create their first-ever campaign centered around their UI. So, we took iconic characters and used their backstories as the inspiration to launch a new business venture. Then, we followed them building their brands…from the web up.
DRACULA
After centuries of being confined to darkness, Dracula creates a new line of extra protective sunglasses and finally gets his time in the sun.
SNOW WHITE
After a near-death experience eating an apple, Snow White decides people should know where their food comes from. So, she teams up with seven small farmers to start her own organic apple orchard.